Three new operators in Israel

sperial · 15-05-2012, 13:47

The anwer is positive.

Israel had three opertors - Pelephone was the first company to offer very expensive cellular services, Cellcom made cellphones affordable in 1995 and Orange was the first company to use the GSM technology with roaming and SMS in 1999, and was very successful due to exceptional costomer service.
Since 1999 there was no new operator, and despite regulatory changes personal cellular expenses gradually became very high with the companies using ingenious ways to circumvent the regulations.

In 2010 the first MVNO licenced were granted, but most companies failed on financial grounds, and the first MVNO (Rami Levi) went on air only in December 2010, attracting several tens of thousands customers by simple and cheap pricing.

A bid for two UMTS bands was concluded in spring of 2011, with conditions forcing very aggressive pricing. In addition, the newcomers have to compete in a market with about 140% penetration. We saw the results in yesterday's announcements.

	(#3)
sperial (Offline) Member Advanced Member Posts: 74 Join Date: 22 Jun 2011 Country:	15-05-2012, 13:47 The anwer is positive. Israel had three opertors - Pelephone was the first company to offer very expensive cellular services, Cellcom made cellphones affordable in 1995 and Orange was the first company to use the GSM technology with roaming and SMS in 1999, and was very successful due to exceptional costomer service. Since 1999 there was no new operator, and despite regulatory changes personal cellular expenses gradually became very high with the companies using ingenious ways to circumvent the regulations. In 2010 the first MVNO licenced were granted, but most companies failed on financial grounds, and the first MVNO (Rami Levi) went on air only in December 2010, attracting several tens of thousands customers by simple and cheap pricing. A bid for two UMTS bands was concluded in spring of 2011, with conditions forcing very aggressive pricing. In addition, the newcomers have to compete in a market with about 140% penetration. We saw the results in yesterday's announcements.