Truphone/Truphone Local Anywhere rebrands it all to 'Tru'

bartolo5

Well, change is coming.

As i write these lines I can see that Truphone Local Anywhere is rebranding the whole operation to simply 'Tru'. Check out the new site www.truphone.com to see the fresh look of the company and the services.

Glad to see that the mobile app is being pushed aside and now its called 'Tru app'. I've always felt that truphone is wasting time with their phone application service given the fact that there are zillions of services out there that do the same or better (Skype!??)

Their main differentiator should be their global SIM service, and from the looks of this rebranding seems like that's where they are going.

At this time the website is in total flux and I can't access to many sections of it. Will try to update this post when things stabilize.

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bartolo5 (Offline) Member Official Member Posts: 31 Join Date: 19 Oct 2010 Country:	Truphone/Truphone Local Anywhere rebrands it all to 'Tru' - 02-12-2010, 09:09 Well, change is coming. As i write these lines I can see that Truphone Local Anywhere is rebranding the whole operation to simply 'Tru'. Check out the new site www.truphone.com to see the fresh look of the company and the services. Glad to see that the mobile app is being pushed aside and now its called 'Tru app'. I've always felt that truphone is wasting time with their phone application service given the fact that there are zillions of services out there that do the same or better (Skype!??) Their main differentiator should be their global SIM service, and from the looks of this rebranding seems like that's where they are going. At this time the website is in total flux and I can't access to many sections of it. Will try to update this post when things stabilize.