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(#1)
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Senior Member
Prepaid Pioneer
Posts: 529
Join Date: 01 Dec 2004
Location: Köln
Country:
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The tactic you see being applied by ALDI isn't new. They're following the same route Lidl has gone the last few years. They join market segments which don't have to do with being a supermarket. Lidl was giving free Deutsche Bahn train tickets last year to draw people into the stores and many lined up way before opening hours. Anyway, I prefer to buy things directly at a store (especially when it comes to phones) since you can actually compare price and get a better deal for your money. Tchibo is still going strong but the fact is that E-Plus must be offering some neat incentives to the MVNOs in order to get them attached to their network. T-Mobile and Vodafone haven't really gotten smart and made an effort to draw in new MVNO setups. We'll wait and see how ALDI does. |
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