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Stu (Offline)
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Default 07-11-2010, 16:46

The problem is that most people turn their data off when their iPhone leaves their home country. Even the default roaming settings essentially do that. People will blast through their 50 euro allowance in their first couple of hours and stop using the phone. If Orange FR offered to sell your your O2 UK 200 megs for 20 Euros payable via the App store (while allowing you to keep your UK mobile number and voice calling channel), how would that play out? 02 would lose data roaming, but keep a piece of the buy and people wouldn't be afraid to use their iPhone abroad.

Why is this SIM change being rolled out in Europe first? Yanks don't leave their country as much much because the US is physically as large as the EU. Most of the US borders aren't into populated Reas. US cities near Toronto, Montreal, Vancouver, and Baja California are the exceptions, but more of the border are places like North Dakota.

As I noted earlier, this could also be an attempt to thwart unlockers.
   
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