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Originally Posted by willemijns

FYI vectonemobile is now a competitor of this offer

The addition of another phone number (which has already been available for some time) isn't anything to do with another SIM identity, but like a call diversion.

It's not really aimed at roaming use, but for UK visitors or immigrants who like the SIM for its cheap international rates to also be called more easily from their home country on a number local to there. When those people were visiting friends and family they'd still be more likely to use a local SIM.