The big difference with the US is that for the most part the cell phone companies are national - a California user travelling 2500 miles to New York is still utilizing the same carrier.
Vodafone in Europe seems to be the closest to this - the various Vodafones in various European countries do seem to have the best roaming plans for Europe.
Another issue could be the ID laws in the various EU countries could be undercut by this. Right now, in Italy one needs to show a passport and tax ID to get a SIM. In Spain, one needs to show one's passport. There are probably other examples, and the trend seems to be towards more ID requirments.
Then you have the UK where you can buy a SIM card and never show any ID to anyone. One can buy a SIM in the UK an use it in Italy, but there are roaming charges so this is not a practical solution for an Italian who doesn't want to show ID to obtain a SIM. However, if anyone can buy a SIM in the UK and use it in Italy with no roaming charges at all, then Italy's ID system is undercut - just buy a UK SIM off of ebay, and you can use it in Italy with no roaming charges.
Quote:
Originally Posted by NFH
Based on the European Commission's plans and comments, it is possible that it will cost the same to make a call to a mobile or fixed line anywhere within the EU; O2 Slovakia already does this. It would be nice if the country of one's mobile number no longer has any financial significance and becomes merely the personal choice of the user, i.e. with which country they want to associate themselves. This would be akin to North America whereby consumers choose mobile numbers solely based on the area code with which they want to be associated.
Assuming that it will cost the same to use a SIM card throughout the EU, it will be particularly attractive to have a prepaid SIM card issued in the UK:
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