Medion, Aldi Mobile Discount Offer Exceeds Expectations
FRANKFURT -(Dow Jones)- German telecommunications company Medion AG said Thursday it sold 300,000 starter packs during its 14-day mobile phone offer with discount retailer Aldi, exceeding the company's expectations.
The starter-pack special offer of prepaid SIM card plus EUR10 of initial call credit was limited to two weeks but the pre-paid cards for the "Aldi Talk" product will continue to be sold, said Peter Staab, Medion's director of investor relations.
Aldi Talk went on sale in early December through the discount retailer's 4,000-plus outlets around Germany.
Calls and text messages from one Aldi Talk customer to another cost EUR0.05 a minute and EUR0.05 per SMS. Calls and texts to fixed lines or to customers of other mobile networks cost EUR0.15 per minute or per SMS.
Dutch Telecommunication operator Royal KPN NV's German mobile unit E-Plus is providing mobile network capacity as well as customer service via its call centers to Medion for Aldi Talk.
The offer marked consumer electronics company Medion's branching out into a new product offering. Traditionally, Medion sold computer hardware through Aldi channels.
Earlier this month, German business publication Manager-Magazine reported that telecom giant Deutsche Telekom AG planned to cut its prepaid mobile calling prices in the T-Mobile network to EUR0.05 cents a minute from EUR0.15, in response to Aldi's entry into the market.
Company Web site:
http://www.medion.de
-By Simon Steiner, Dow Jones Newswires; +49 69 29 725 500;
simon.steiner@dowjones.com
(END) Dow Jones Newswires