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wolfbln · **Orange CH is going to be Salt. -** 23-04-2015, 23:35

No joke.
Orange Suisse was sold from French Telecom. The new owner seems not willing to pay for their brand name and wants to get rid of it and he found:
SALT. New logo lacks colours and is pure b&w.

Well, we have oxygene (o2), water (vodafone) - why not salt? In Switzerland I'd thought they prefer chocolate or cheese.

He wants to place Salt. as a premium provider. It will be though to compete with Swisscom in this league. Rebranding is going to take place during summer of 2015.

	(#1)
wolfbln (Offline) Senior Member Prepaid Expert Posts: 206 Join Date: 14 Jul 2014 Country:	Orange CH is going to be Salt. - 23-04-2015, 23:35 No joke. Orange Suisse was sold from French Telecom. The new owner seems not willing to pay for their brand name and wants to get rid of it and he found: SALT. New logo lacks colours and is pure b&w. Well, we have oxygene (o2), water (vodafone) - why not salt? In Switzerland I'd thought they prefer chocolate or cheese. He wants to place Salt. as a premium provider. It will be though to compete with Swisscom in this league. Rebranding is going to take place during summer of 2015.