Wow, E-Plus is quite an "old" company I thought they were deep in the green and not in red anymore... not good for them... Anyway it's very good if new MVNOs by KPN will enter the Austrian and Swiss market... but since I can assure you that in Switzerland they DON'T speak German but a very strange language of their own, why doesn't KPN enter in Italy as well?
At least in S?d Tirol they speak good German!