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Is there no additional reason - forbidden national roaming? After all I think that "GSM on Ships" service is so special that TIM could "let in" other Italian networks....
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Maybe it souds like a strange behaviour to you, but here in Italy operators just want to get new customers, and want other operators to lose them. So they offer incredible (or at least they seem to be so) offers, like "600 euros free if you make a number portability to Wind" or "9000 euros free if you make a number poratability to 3 ITA". In such a sick market, TIM wants people to port their number to TIM, and in fact it offers NP service directly on board Costa ships!
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Once again, I'm not 100% sure that Polish operators really charge so rates on ships, I only quote what they display on their websites. But, disregarding the fact that the rates quoted by me are really sick, I think that they should be higher than those for "land GSM" and I'm still very surprised why non-Polish roaming partners of "GSM on Ships" services don't charge higher that kind of roaming....
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To be honest, TIM offers quite a reasonable price to its own customers, at 2 euros/min. This is really a lot more reasonable than Polish prices. Anyway, you should also consider that TIM offers this price to its own customers, not roaming ones. So, if roaming in itself is a rip-off, it'easy to understand why roaming on a ship is a "double super" rip-off.
About prices on site and real billing prices, I suppose that if they have put such high prices on their site, is because they want people to pay such prices, not just to scare them, don't you think?
Maybe they can't now, but they WILL make you pay such prices. And I don't think that the other operators will keep the current low prices. When GSM operators smell money, they usually jump on the prey as fast as they can.