|
03-07-2010, 13:33
Maxroaming offers 250 minutes plus sms for 79 EURO. So:
- It's not unlimited but 250 minutes plus 100 sms
- It's a bundle so half of the people do not use all minutes but do pay the full amount and the other half uses more so they pay extra and these tariffs are higher
- An incoming minute is also a full minute
- 100 sms in europe would cost 13 euro so 79 - 13 = 66 / 250 = 26,4 cents per average minute. our average minute is much lower because incoming is much cheaper
So............ it's not cheaper but just smart marketing. Every one can also offer bundles if they like. The disadvantage is that you do not know on forehand what margin you will make which you do with your current model.
Different models
1. Minute price plus fixed margin => you know exactly what margin you make
2. Minute price plus connection fee => your margin depends on the average lenght of a call
3. Bundle => your margin depends on how many minutes people call on average and the spread between incoming and outgoing
|