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19-11-2009, 12:27
Right they have different brands for different countries all having different rates.
For the uk the have low rates to uk call but other countries are more expensive. Having 1 brand might work but what they are doing now is simple rebranding existing software and websites and just using different rate structures to get maximum profit.
The advantage now is also that it's difficult to compare them to a competitor. If you have 1 brand that's a lot easier and using 1 brand they can't have different rate structures.
Also when people are using them most of them are not switcihing back to yet another of their brands because it's cheaper.
For wholesale they have 2 brands voicetrading and siptraffic.
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