[Motel75]

Surely any "setup fees" or the like would ipso facto exceed the maximum price set by the EU. I suspect they've already thought of these tricks, as the roaming rip-off has been under discussion for at least two years, and the European Commission has already created websites and brochures warning consumers about hidden costs. As I understand it, all customers in the EU will soon automatically be switched to the new maximum tariff (40 cents/min all calls within EU, 15 to receive,60-second billing) with no extras. It's up to the providers if they want to offer a cheaper rate.

I note that 40 cents is less than many domestic mobile calls. I'd be interested to see whether these, as well as the outrageous international calling prices, will also be capped. If not, it would be generally cheaper to roam in, say, France, than to use a domestic SIM.