P.S. In Ukraine they seem to be really crazy about mobile phones and there are shops everywhere, really MUCH more than in Italy (where I thought we were the craziest in this subject).
Here's a little example in Lviv:
The very strange fact in Ukraine is that Kyivstar is almost monopolist with over 90% of customers, if I'm not wrong. Anyway competitors seem to have started quite a war with commercials and new offers.
Expecially Beeline (which uses its name in latin alphabet here) is doing a great effort to make its new brand stronger (it was WellCom till not much time ago) and there are commercials really everywhere: all the trash bins and panks in public parks are in yellow-black stripes, they have almost no single brand shops (I saw just 1 in Odessa) but they are sold in any mobile phone shop and many kiosks too.
In bigger towns there are girls (or sometimes boys) at every corner with a chair, an umbrella and a table which sell refill cards of the 5 operators (as well as some public phone prepaid cards).
Life, UMC and Kyivstar have some single-brand shops too, UMC ones are very beautiful while Life seems to be the next candidate to become Vodafone due to their colours and nice shops!
Kyivstar has no reason to be everywhere in shops since they already have almost all customers! Golden Telecom is almost non existant, really a strange operator.
At Kyiv Boryspil airport there were UMC and Kyivstar commercials already on the tunnels from the plane to the air station suggesting to roam on their networks.
There are no 3G networks at all, while there's a CDMA network but no one seems to know it and there are no official commercials, just some phone shop has some stickers with the "CDMA" word and no commercial names.