National Geographic goes mobile :-)
 

I've just read about it on a Polish portal.

National Geographic Talk Abroad Travel Phone
http://www.cellularabroad.com/travelphone.php

I think it's not a big deal.
I suppose it's a Manx rebrand (but haven't verified it yet).

They seem to say that you are calling a Lictenstein number elsewhere on their site.
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Making and Receving Calls:
When you make a call, charges begin only when the other party answers the call or if it goes to voicemail. Outgoing and incoming call charges are based on 60-second intervals. Cellular Abroad recommends that parties calling from the US to your Talk Abroad™ cell phone number use Gorilla Mobile since, based on our experience, they provide the best service to cell phones with a Liechtenstein number, including the Talk Abroad™. Important: You must have at least € 1 of credit available on your account to receive incoming calls. If you exhaust your credit, you will NOT be able to receive free incoming calls in Zone 1.
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...mike

The National Geographic private label is a good selling point but the pricing appears to be a bit on the high side. Article I found that leaks some advance details: http://www.betanews.com/article/Nati...one/1172089163